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SWEEP. INSPECT. TRUST.

Franchising with a purpose.
Who is Midtown?

Midtown Chimney Sweeps Franchise is a unique franchise opportunity in North America- family-oriented, hard-work-required, and founder-led. The company is involved with the hearth industry (the fireplace manufacturing and maintenance industry). Midtown Chimney Sweeps creates value through business systems, chimney sweeping, and related services like dryer vent cleaning, light maintenance, chimney repairs and fireplace installation.

chimney-learn-more
workers cleaning a chimney on a roof

The Balance of Who we Are.

Almost everyone has a grainy pseudo-color photograph of faded tees and feathered bangs that begs the caption, “Once upon a time.” Our story is no different.  It begins with a boy napping in a bathtub of a half-finished house while his father builds the chimney.  And a teenager on a roof with his dad looking at a chimney cap and handing him tools.  And a young man with his uncle, selling firewood, fireplace, and installing wood-burning stoves.  But maybe it started before all that on a farm in California where two people, now great-grandparents, grew alfalfa, passing on their entrepreneurial DNA to their children’s children’s children.  Not to mention all of their forebears who had the independent fierceness to endure being “fresh off the boat.”

Midtown Chimney Sweeps, established in 1979, is a tapestry of those lives that have gone before.  Byron Schramm, 5th generation entrepreneur, grew Midtown Chimney Sweeps Franchise on the shoulders of his uncle and father’s businesses.  The hearth industry is one which they all know well, having installed thousands of wood, pellet and gas hearth appliances.

Byron on his bike 1985
byron with a koala bear

A clean-freak and growth-oriented person, Byron set out to grow the family business of chimney sweeping and fireplace installation in a sunshine state.  Building a cold-weather type business in California was not a strategic decision, but one that following the simple belief that one should bloom where planted.  To be successful in that high desert climate, the business model was forced to be lean, clean, with no wasted motions. Blooming in the California desert requires quite a bit of creativity, a characteristic that still drives our company today.

Spurred on by family members at annual family Christmas gathers, the Midtown Chimney Franchise opened a proof of concept prototype franchise in the Evergreen, Colorado market—a beautiful area located in the foothills of the majestic and cold Colorado Rocky Mountains. A perfect place for the flagship franchise of a national Chimney Sweeping Company.

The Midtown brand was birthed from a deep understanding of the difficulty of running a small business. What is needed for success? Excellence in digital marketing, excellence on the phones, and a comprehensive CRM that matches the skill and code knowledge of the technicians in the field. To compete in such a digitized, brand-hungry market, Midtown Chimney Sweeps set out to organize the labor side of the hearth industry. Criss-crossing North America and having skype calls with Europes leading chimney franchise provided needed data points. Meeting with guilds, industry leaders and national vendors, Midtown Chimney Sweeps is now in 9 states and continues to see stable unit economics from its franchisees.  Choosing to put stability rather than haphazard growth first, Midtown Chimney Sweeps Franchise is committed to making decisions for long-term success.

In this not-so-new industry of chimney care, Midtown Chimney Sweeps Franchise is a tech-savvy company that is providing service to customers who seem to create an unrelenting demand for services. Byron continues to bring software and online infrastructure to a small-town industry. Originally focused one helping chimney sweeps to have a centralized scheduling center for dispatch and handling inbound calls, Midtown is now looking for more franchisees who are willing and able to join in the growth of this powerful young brand.

What is next? After building on a foundation of chimney sweeping for the past 12 years, Midtown is now building an infrastructure to prepare for fireplace installation services in a nationwide market. Having regular meetings with industry leaders in the fireplace manufacturing side of the Hearth Patio and Barbeque Association, and the chimney maintenance side like the National Chimney Sweep Guild, Midtown Chimney is excited to provide a network of qualified installers through its field service management tool and call center for fireplace installation and chimney maintenance.

Byron Schramm narrates his visit to 3 Swiss mountain chalets near Zermatt Switzerland, and live fire in a corner open-style fireplace at the family AirbnB in Wengen Switzerland. We hope you enjoy this video in a series on his tour of European chimneys: Italy, France, Germany, Switzerland, Austria and England. What kind of chimney caps do they use? Curved metal tops, no screens. Humidity will bond to the mesh and block the flues, so they are illegal to have spark screens in most of Europe. What does the inside of a Swiss fireplace look like? Firebricks, like American ones! Do they parge their smoke chambers? Yes, with flat bricks. Do they connect more than one solid-fuel burning appliance to single chimney? Yes. But the customer has to use only one at a time, and must shut a damper on the unused appliance’s connector pipe before using the other stove. Byron is founder of Midtown Chimney Sweeps and Services, a chimney sweeping and fireplace installation franchise company in the USA. Byron has been narrating a series of fun and educational selfie-style videos for a number of years with a growing following on Vimeo and YouTube. A rookie on digital filming his personal style has been developing as time goes on. People appreciate Byron’s simple narration of daily life of chimney work in America. His dominant audience being the chimney sweeps working within the Midtown Chimney Franchise brand. Over 10 states and 30 technicians are serving America’s chimneys, with a growing number of locations and technicians each year. On this journey across Switzerland Byron covers centuries of chimney building techniques and a smoke chamber the Swiss way. From Mozart’s home in Salzburg, to historic Vienna in the heart of Europe on the Danube, sweep chimneys with Byron on the Rooftop this season! 

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